Terry Willard, CI.H., Ph.D., is the creator of Wild Rose and has studied the medicinal properties of plants for many decades. He is recognized as one of North America’s leading Clinical Herbalists. He appears regularly in the print and electronic media as an exponent of responsible herbal use. He is the past-president of the Canadian Association of Herbal Practitioners, a professional member of the American Herbalist Guild and in the Canadian Health Food Association’s Hall of Fame.

Dr. Willard is the author of twelve books on the subject of Herbs, including the pivotal Wild Rose Herbal Series–a series of three textbooks written to educate herbalists. Two of his books, Mind-Body Harmony and Dr. Willard Flower Essence: Emotional Alchemy and Spiritual Evolution, have been particularly popular with the general public.